Twelve Questions to Shape A Strong, Vibrant Workplace
By Phil Higson
In order to answer the question: what makes a strong and vibrant company, Marcus Buckingham and Curt Coffman analyzed data gathered by Gallup over a 25 year period. During this time, hundreds of different questions were put to a wide range of employees. Buckingham and Coffman distilled this research into twelve questions which should be put to staff. They summarized the results for Gallup, saying: “These twelve questions are the simplest and most accurate way to measure the strength of a workplace.” They proposed that each employee should be asked to rank the following questions on a scale of one to five:
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