What is a Hook?
In the literature on learning and presenting, hooks have many names. These include “opening gambits,” “advance organizers”, “ideational scaffolding” and “motivational sets.” (Weissman, 2003, Shulman, 1986, Bruning, 1995.) A hook is “an umbrella statement, activity or question that provides a conceptual link between the learner’s existing knowledge and the new learning.” (Ausubel, 1968.) By using a hook, the trainer or presenter gives participants the opportunity to use their brains immediately-and when their brains are engaged, so are they.
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