Telephone, Email or Chat – Which Customer Service Support?
July 20, 2010 by Gail
Filed under call center
Telephone, Email or Chat – Which Customer Service Support?
By John Borillo
Businesses need repeat clients to grow. These days, customers are identifying the most appropriate channel to choose and to buy a product.
The recent ATG research study reveals that 30% of customers use three or more channels for a single transaction. Even with the convenience provided by the Internet and the emergence of mobile marketing, data still reveal customers employing the most traditional means – store visit and customer service – for their buying decisions.
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