Phone Tree – Do they work?

Is Your Phone Tree Killing Your Business?
By Diana Liffick

Your phone tree might seem as insignificant as post-it notes or staples, but it plays an important role in the performance and profitability of your company.  A poor telephone answering system can create dissatisfied customers and disgruntled employees — that’s definitely “bad for business”.

If customers are not routed properly and efficiently through your answering system, you might irritate customers who weren’t irritated when they initially called.  This in turn frustrates customer support personnel, who usually have to deal with plenty of upset, demanding people already.  To make matters worse, if your phone system is turning customers away from reaching your services, their issues and complaints may remain unknown to you.

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