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Innovating Hiring: Barbershop Marketing

By: Jim Estill

While posting hiring ads in the newspaper or online can be helpful, a brainstorm I had at the barbershop has given me a new idea about how to let people know about new job openings.

I am in the process of opening a new warehouse in Guelph, Ontario, and require 250 plus employees. Because of the magnitude of this hire, it is at the top of my mind: I tell everyone that I meet that I am looking to hire full and part-time shippers, receivers, dock hands, and other positions.

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