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How to be Consistently, Creatively Productive

By Mark Silver

==Flash back to 2004==

As I sit down to write an article, I feel stumped. I’ve got an hour to “get it done,” and meanwhile I’m just staring at the screen… 55 minutes later, with a few sentences written, I have to stop, and I’m off to the next thing- two back-to-back conference calls.

==Flash forward again.==

Your business depends on your creativity. Your creativity in your marketing, in your product and service creation, and just in how you show up for your customers and clients. Without creativity, everything grows stagnant, you are unable to produce to meet deadlines, yours and others, and you begin to feel lifeless. And so does your business. And so do your profits.

How do you nurture the absolutely critical, bottom-line necessary creativity since you can’t just turn it on between appointments?

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