By Guila Muir
After stumbling a bit, most speakers are able to name the purpose of any presentation they might give. However, most really stumble when asked if their presentations are meant to persuade anyone of anything.
The answer, 99% of the time, is YES. And yet most presenters don’t realize it. As a result, the world is full of “information-only” presentations that do NOT achieve the presenters’ or the audience’s expectations or needs. Information in itself does not lead people to understand, believe, or act. Information alone is a “data-dump,” not a presentation.
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